With road cycling seemingly more popular than ever before, there’s been no better time to champion those at the heart of the community.
To celebrate road cycling in the North West, Rapha and PechaKucha Manchester teamed up on 7 September 2017 to host a very special mini-PechaKucha of six cycling-themed talks, part of the global ‘Rapha Rides’ series.
LJB Studio, based in Manchester, was approached to design, specify and print manage the event programme.
Laura Boast, Creative Director of LJB Studio, said: “The concept for the programme was based on creating a speaker route map. From start to finish, the programme takes the audience on a journey, through a line-up of six speakers, designed at the north west angle of -25 degrees. The cover illustration captures the essence of road cycling and was based on a central compass.”
To strengthen the road cycling theme, LJB Studio specified G.F Smith’s ‘Granular Embossed ColorPlan’ paper stock to imitate the texture of tarmac and ‘Candy Pink’ to connect with Rapha’s brand colour palette.
Speakers included double world para-cyclist champion Jon Gildea and cyclist Markus Stitz who circumnavigated the world 34,000km on a single speed bike.
Kyle Soo, Organiser of PechaKucha Manchester, said: “LJB Studio provided us with an excellent and evocative piece of work for our recent event. It was truly something special. She oversaw the process from conception to delivery which took a huge weight off for us. Laura went beyond the call of duty with a tricky brief and was gracious and accommodating in the face of set backs. The final project gained a lot of social media traction which helped us out!”
The programme resulted in a beautiful keepsake following the event.
Special thanks was given to the event sponsors digital print specialist WithPrint, foil specialist Foilco and paper specialist G . F Smith. Discover more at ljbstudio.co.uk.
All images courtesy of LJB Studio