Once upon a time, homeschooling your own children rather than sending them to school might have seemed a little “out there” to some. Then came 2020, and to say that homeschooling entered the mainstream would be something of an understatement.
So it was the perfect time for Enjoy Education, an award-winning private tutoring and homeschooling business with a holistic approach to learning, to embark on a rebrand.
To help the company stand out in an evolving market, Studio Output developed a new positioning, brand identity and website that all play to its strengths. Feeling the previous identity lacked character and struggled to capture the benefits of Enjoy’s bespoke services, Studio Output developed a core creative idea that encapsulated the brand’s positive energy and long-term vision for its clients: ‘Happy, lifelong learning.’
“Each student’s learning journey is unique, with Enjoy providing tailored support at every step,” explains founding partner Rob Coke. “To celebrate this, we developed a sophisticated but playful design language centred around an organic ‘thread’. Balancing rigour and spontaneity, structured grids and layouts are punctuated by freeform shapes and injections of colour. The modular design system comes to life seamlessly online, encouraging editorial storytelling across all devices and ensuring the brand will stay joyfully joined-up.”