An otter, a wading bird, a dragonfly and a dodo are brought to life in a stunning new film inspired by British arts and craft ceramicist William De Morgan to launch LOEWE‘s new ready-to-wear range for Christmas.
Directed by Nina Gantz at Blinkink, the campaign features the Spanish fashion house’s new capsule collection – also inspired by De Morgan. Renowned for his fantastic creatures and floral arabesques, he is a particular favourite of the brand’s Creative Director, Jonathan Anderson.
The 60-second film, titled ‘An Otter’s Tale’, opens with a model holding a ‘Puzzle Floral’ small bag from the new LOEWE collection, crossing an ornately-decorated Moroccan room. Suddenly, from a pool in the centre of the tiled floor, an animated otter emerges and leaps through a hole in a nearby brightly coloured tapestry – leading us into an alternative, world.
Behind the tapestry, a wading bird stands in a wooded grove beside a pond from which a second live-action model, wearing a frog suit, emerges to flick out his tongue to catch a passing animated dragonfly. The following scenes feature a collection of half-human, half-fantasy creatures and also an animated dodo at the point of its extinction.
Throughout, the short is accompanied by a striking piece of choral music specially composed for the campaign by Terence Dunn and recorded with The Brighton festival chorus, consisting of 120 singers.
“The Brief from LOEWE was to create a film that brings the world of William De Morgan to life,” explains Nina Gant. “It was an amazing world to dive into! We were also very happy to have a real puppet genius, Josie Corben, who worked on films such as Isle of Dogs and Frankenweenie, join us in this beautiful endeavour.”
You can find out more about how the film was made by watching this video.