When Brazilian electronic music trio Lumen Craft approached Bijari Studio to create a music video for their new single Colors Fade, its founder and creative director Olavo Ekman imagined a sci-fi road trip in a derelict world full of Easter eggs, pop culture and political references.
But as live-action shooting became impossible due to (non-existent) budget, the first option was to create this world from stock footage. After researching through image banks and realising that the required landscapes, mood and scenes weren’t there, the project was shelved for six months until a final solution came up.
Why not shoot it on digital landscapes? Creating all the scenes in 3D was an option, but then again, it was too time-consuming and too expensive. And then came the idea of shooting it inside a video game. None other than Grand Theft Auto.
“The GTA V game was perfect,” says Olavo. “It has all sorts of landscapes, urban, desert, forests, beaches and also an editor feature that with some community mods could be used to get all the base scenes to be edited with some post effects and 3D models to tell the story. After all, it was a statement, how to create the best video with this technology – the original GTA V game was launched in 2013! How to make it relevant and tell the story we wanted.”
The production process took four months, lots of research on the possibilities of the game engine and art direction. Olavo adds: “We realised that the millions of gamers that have played this game have a sense of real space about those landscapes as they have been there. It’s like when you’ve watched all of Woody Allen’s New York-based movies and go to the Big Apple for the first time.”