Leeds design studio Thompson has created the branding for Temple, a new district in the city centre that brings the industrial area of Holbeck back to life.
Taking its name from Temple Works, a Grade I listed building with a stunning Egyptian façade that makes a distinguishing local landmark, Thompson’s logo reflects this façade, which itself is based on the temple at Antaeopolis and Temple of Horus at Edfu.
Egyptology is also the inspiration for the colour palette, while the graphic language draws on the textiles industry that made the area and Leeds famous – the weave, the texture and the patterns created in mills and factories.
Thompson has also developed the line ‘LS1.1’, to connect the Temple postcode LS11 with the city centre LS1 – suggesting that there’s a new district to Leeds that everyone should know about.
Combined, these elements create a bold and energetic brand that celebrates Leeds’ industrial heritage. The identity was launched at a major event last month, presented in a film, event dressings, invitation, newspaper, website and hoardings around the site.
Spearheaded by local commercial estates company, CEG, work will commence on Temple’s first two buildings in early 2020. Discover more of Thompson’s work at thompsonbrandpartners.com.