‘Mortgage Kama Sutra’ aims to shine a light on mortgage-related anxiety responsible for disrupting couples’ sex lives. It comes after a survey by Habito revealed that one in ten couples, equating to nearly half a million Brits, admitted that getting a mortgage stressed them out so much, they weren’t intimate with their partner during the entire process.
From Down-payment Doggy to The Prime Rate Python, it’s a light-hearted print campaign that aims to soothe such worries (and “safeguard the UK’s sex lives”), turning financial language and terms that buyers often struggle with.
Noma Bar said: “Working on a project that pushes the boundaries for its category is always enjoyable. I think it’s fresh to see a mortgage company that connects mortgage jargon with sexuality, I don’t think I’ve seen anything like that before. Normally, my images tell a story without words, but in this project we used text along with the images, to give the overall look a comic strip feel.”
The ‘Mortgage Kama Sutra’ will feature as part of a double-page spread in Time Out and Grazia this week and Evening Standard’s ES magazine later this week.